What’s been the marketing story of 2014? Content marketing, SEO, or Social Media? Probably content marketing, as it certainly was one of the hottest topic throughout the year. At the very early stages of 2015, we most likely are wondering
Read moreIn today’s marketplace, engaging customers is less about sales and marketing, and more about creating a mutually beneficial relationship—a relationship based on respect and the fact that you need your customers as much as they need you. Customer feedback helps
Read moreE-commerce and digital marketing have completely changed the way that businesses connect with customers, yet many of today’s marketing professors can’t explain concepts like SEO, social media marketing, or Google AdWords. To learn more about digital marketing, many students have
Read moreEmail Marketing is a topic that many marketers, bloggers, etc. talk about all the time. Because of that, there are many tips and suggestions out there that one wonders what really works and what does not. For example, do you
Read moreGaining exposure for your business is important if you want to bolster credibility in the marketplace and get your message to the thousands of people out there. Yes, social media is growing and is popular, but the most sought after
Read moreIn the early part of the 20th century, American political scientist Harold Dwight Lasswell developed a model of communication that still is proving to be effective even when applied to electronic word-of-mouth (eWoM) advertising. Lasswell’s model has five components that
Read moreInfographics are among the most shareable content on the web. On their own, numbers can be pretty dull, and deciphering an informational report is too much like work. Who needs that? Breaking down complex information into visual medium makes info
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