Marketing

Client retention is a magic word for any company. Only by getting customers loyal can a business become successful. Current trends show that getting mobile is one of the ways to achieve this. These trends can be supported by the

Small businesses face the ongoing challenge of not only acquiring, but also retaining customers. A survey from Campaigner shows 77 percent of marketers feel high or very high pressure to acquire new customers. Most small business owners often work hard

Any business serious about improving the outcomes of their email marketing campaigns needs to seriously consider how they use personalization. By crafting every message in such a way that is it personal to the recipient, you have a far greater

Your small business has products to sell and wants to be successful – but let’s face it; no one likes to be sold to. Running a business is challenging and comes with uncertainty. There are reasons why only a few

We’ve talked at length about the elements that go into a great website. How high-quality content that is well formatted and easy to read, combined with images, video, and proper social media engagement can push your site from just being

For decades, businesses have heard consumers complain loudly about advertisements: They interrupt programs and articles; they trick people into spending money; they don’t provide any lasting value. Though TV commercials might give viewers the occasional chuckle on Super Bowl Sunday,