Google and New gTLDs, Content and Keyword Research, YouTube Ranking Factors, Panda 4.2?, #Speedlink 30:2015

Hi everyone, hope you all had a great and productive week! With the advent of many new generic top level domains (gTLDs), some questions surrounding their importance on search and how they are treated by Google obviously are popping up all over the place. Domain extensions such as .guru, .how, .top, .club, or any of the .BRAND gTLDs, for example are some of the new gTLDs that are now starting to be popular and if you want to know how Google treats them, then you should know that they answered to the question of …

How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?

like this…

Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Interesting and if you want to know their official stance on other question regarding the new gTLDs, head over here for a complete list of FAQs and their answers. Have you seen any “new gTLD” ranking on page one of Google yet?

Pinpoint vs. Floodlight Content and Keyword Research Strategies

When doing keyword research and targeting, here are the choices we generally have to make: Targeting broader keywords with multiple potential searcher intents, or targeting very narrow keywords where it’s pretty clear what the searchers were looking for (intent). Those different approaches, it turns out, apply to content creation and site architecture, as well. In Rand’s video below, he illustrates in greater detail that connection.

YouTube Ranking Factors – Comprehensive Guide To YouTube Presence

I’m sure you have all heard of YouTube. Aside from Google.com, did you know that YouTube’s search engine is the 3rd most visited site on the web? Also, YouTube is the second largest search engine on the Web, and markerters ignoring its potential may not be a wise idea at all.

Searches related to “how to” on YouTube are growing 70% year over year and it is also known that video content is more engaging than other forms of content distribution. With that in mind, columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence on an article published in SearchEngineLand.com. Totally recommend reading this article if you are on YouTube and want to be found.

Google Releases Panda 4.2 & You Didn’t Notice

Finally and one thing that may have slipped this week to many SEOs and Webmasters is the “silent” slow roll-out of Panda 4.2. After nearly 10 months, Google says a Panda refresh began recently but will take months to fully roll out. If you have not noticed and are interested in knowing more, this report from SEORoundtable is a good start.

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

• Don’t Get Left Behind: The 8 Most Effective Link Building Tactics For 2015
• 5 Common Schema Problems and What You Can Do about Them
• How to Troubleshoot Your SEO with Google Search
• 7 of the Best Tools to Aid Your Content Marketing
• Don’t Turn Content Into This Generation’s Banner Ads

Social Media/Small Business Bites

• Facebook Announces Secret Videos for Publishers: This Week in Social Media
• Doing This Will Make Your Facebook Marketing More Cost Effective
• Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
• 7 Ways To Drive Revenue With Smarter Twitter Segmentation And Targeting
• 3 Creative Ways to Use Twitter Hashtags to Promote Your Business

More from around the web …

• Marketing Day: Top 100 Brands Survey, Geolocation Targeting & YouTube Redesign
• SearchCap: Google+ Pages, App Store Search & Google Maps Trick
• Ana Hoffman’s Weekly Marketing Skinny – July 25, 2015

That’s it! Enjoy, have a great weekend!