Google Panda 4.0, Winners and Losers, Silly Marketer, Giveaway, Speedlink 22:2014

Hi everyone, hope you all had a great and productive week! This week´s most noteworthy news undoubtedly is that of the Google Panda 4.0, which is primarily intended to weed out sites with poor to bad content. Matt Cutts tweeted about it some days ago and as you would expect, the news was all over the place.

Google is rolling out our Panda 4.0 update starting today.

— Matt Cutts (@mattcutts) May 20, 2014

The interesting bit about the Panda 4.0 is that it “apparently” took some big sites lower on the SERPs while improving some smaller sites rankings. I think that it is just fair considering that there are many small sites with great content and good quality, and in a lot of cases they were no where to be found.

Searchmetrics gave their initial winners and loser charts, based on rankings they regularly monitor. Here´s a partial list of winners and losers. Read their full report and findings here.

Panda 4.0 Winners

Losers

How about you? Did you see any improvement on your site? What do you think about this update? Have you heard about the other update that Google rolled out? Yup, there was another one. Find out about it here.

Silly Marketer, Title Tags Are for Robots! Whiteboard Friday

“Like all good marketers, we think carefully about our title tags before publishing new content. Then we just take that carefully crafted title and plop it into the OG tags for social shares, right? Think again!”

In today’s Whiteboard Friday, Jen Lopez explains why we need to put in a little more effort than that.

Finally and in case you missed it, I just wanted you to know we have teamed up with elegantthemes to giveaway developer accounts for three lucky readers of iblogzone. Here´s are the details on how to participate. Good luck!

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

• 70+ Renowned SEO Experts Reveal Their Own Three Inevitable Website Audit Parameters
• How to Conduct a Content Audit on Your Site
• Google Names JavaScript Issues That Can Negatively Impact Your Search Results, Readies New Webmaster Tool
• Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Social/Small Business Bites

• Pinterest Versus Twitter: Which Should My Business Use?
• 15 Resources to Create Images for Social Media
• How to Use Tumblr for Marketing
• 4 Great Tools To See Who Isn’t Following You Back On Twitter

More from around the web…

• Marketing Day: AdSense Class-Action Lawsuit, Twitter Encouraging Video & Google’s Panda Filter

That’s it! Enjoy and have a great weekend!

image credit: searchmetrics.com