#1 Reason Paid Ads Fail, Google Chrome Ad Blocking, Mobile Apps to Create Branded Visuals, Speedlink 10:2018

Hi everyone, hope you all had a great and productive week.

Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising.

In Rand’s Whiteboard Friday video below, he identifies the cycle many brands get trapped in and outlines a solution to make those paid ad campaigns worth the dollars you put behind them.

The #1 Reason Paid Ads (On Search, Social, and Display) Fail

Google Chrome ad blocking is here. Everything you need to know

On February 15, 2018, Google began blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome.

Publishers have had months to prepare. Google confirmed the default ad blocker would be coming to Chrome this year last June. In December, the company specified the rollout date and provided additional guidance.

With that said, here’s a guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users.