Create Specific or Broad Content, Facebook Ad Mistakes, Twitter Conversational Ads, Speedlink 36:2016

Hi everyone, hope you all had a great and productive week!

Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and what they already appreciate, then create more of that.

In Rand’s Whiteboard Friday video below, he discusses why that’s a bit short-sighted, and we should have a broader vision.

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience

Avoid These 8 Mistakes & Create Facebook Ads That Work

Advertising on Facebook has existed for quite a while now. While this is the case, there are many marketers that up until now are still not using Facebook’s marketing platform properly. And just like Google’s Adwords, Facebook also requires some skills and learning to be able to use its ad platform properly. If you don’t know what you’re doing with it, it’s easy to make costly mistakes and think that Facebook doesn’t work for you.

But that doesn’t have to be the case. Done properly, Facebook can give you an amazing returns on your marketing campaigns.

With that said, Neatly.io has asked 27 experts (in a total of 5,500+ words!) what the biggest mistakes people make with Facebook ads are, and how to avoid them. The reply rate was amazing and in a compilation of responses, know what mistake you’re making and just want to know how to fix it?

Here’s an excerpt of the 8 mistakes

Don’t Know What You’re Doing
No Tracking
Poor Targeting
Not Retargeting
The Wrong Ad
The Wrong Metrics
Not Enough Testing
Listening to Too Much Advice

read the full article here

How to Use Twitter Conversational Ads and Instant Unlock Cards

Wondering how Twitter’s conversational ads and instant unlock cards work? Want examples of brands using them well? Twitter’s conversational ads and instant unlock cards encourage your audience not only to engage with your ads, but also to share them with their own followers.

In this article, you’ll discover how to use Twitter conversational ads and instant unlock cards for business.

REMINDER: Google Maps Widget Pro WordPress Plugin – Review and #Giveaway

And as usual, in no particular order: