Stop Worrying About Keywords, How To Win On Facebook, Productivity Tools For SM Marketers, #Speedlink 06:2016

Hi everyone, hope you all had a great and productive week!

Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings.

In Ran’s Whiteboard Friday below, he discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.

Can SEOs Stop Worrying About Keywords and Just Focus on Topics?

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

If you want to know what works when it comes to marketing, you need to study the competition. This includes not only the strong competition, but the weak ones as well. By studying the competition, you can determine why the best succeed, and why the others fail in their efforts.

With that said, The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis. Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. BuzzSuma was kind enough to share the data of their findings with Neil of QuickSprout.com. From this, Neil walks us through the data, break down the findings, and lets us know exactly how to should use them.

Just for you to have an idea of why FaceBook and not one of the other countless social networks out there…

Some findings:

1. The best time to post isn’t when you think it is
2. Certain types of posts perform over 5 times better than others
3. Sunday is a special day, especially for businesses on Facebook

and more… Read the full article here.

9 Productivity Tools for Social Media Marketers

Are you a busy social media marketer? Looking for tools that will save you time? Using the right tools to stay focused and work more efficiently will help you get more done in a day. In this article, from SocialMediaExaminer.com, you’ll discover nine productivity tools for busy marketers. These tools can help you…

#1: Save Content Inspiration for Later
#2: Block Distracting Websites
#3: Create Canned Email Responses
#4: Secure Account Log In Credentials
#5: Automate Recurring Tasks

and more…

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