Hosted Blog Platforms for SEO, Competitor Auditing & Benchmarking, Best Pinterest Tools, #Speedlink 48:2015

Hi everyone, hope you all had a great and productive week!

How to Use Hosted Blog Platforms for SEO & Content Distribution

Where do you host your content? Is it on your own site, or on third-party platforms like Medium and LinkedIn? If you’re not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now’s your chance to start. In this week’s Whiteboard Friday, Rand explores the boons and pitfalls of using outside websites to distribute and share your content.

A Practical Guide To Competitor Auditing & Benchmarking

So, you’re looking to outshine the competition but you’re a little stumped on where to start with assessing their efforts? From spotting what’s worked – or hasn’t – for competitors, to identifying gaps in the market; a comprehensive analysis helps shape a robust strategy that could set you miles above the rest. This process could be time consuming, lengthy and complicated task, which is why this step-by-step guide, courtesy of accuranker.com, that walks you through competitor identification, site analysis and how to scrutinise the campaigns and social channels of your competition, could be a very interesting read.

The guide will help you with the information, resources and tools you need to complete a thorough analysis from start to finish; or you can easily navigate chapters to focus on the bits most important to you.