How To Use #Hashtags To Extend Your Reach, and a bit more

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I’m guessing that #hashtags is no longer a new thing for you. As defined on Twitter – “hashtags were originally “invented” by Twitter users to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”

The use of this tag has gone so popular that you can see them being used by Twitter (the obvious), Pinterest, Google+, and maybe a lot more that I am not aware of. It has gone to an extent that Google+, even generates them automatically for you, providing there are words within your posts that are relevant to a specific topic.

Why use Hashtags?

The main reason that I can think of right now is to allow a much easier way for users to find topics they are interested in. If you go to Twitter or Google+, trending topics are generally marked with the # symbol. You can also use it to look for people asking questions. As an example, searching for #wordpress on Twitter, you can see tweets like this:

“Can anybody help me add a widget to my site? Show me how to do it on #wordpress”

Now, if you know the answer to that question, I’m sure that person will be very happy if you can give a helping hand. That is solving a problem, and needless to say, that matters a lot, if you know what I mean.

And finally, among other things, it can help “your message” reach a much wider audience that are relevant to you. Posting a message with a hashtag, creates the possibility of it being seen by people who are following that specific tag.

Now, not everyone may think that using hashtags is a good thing. Then again, there are those that think it helps and provides you with some ideas on how to use it for your business. IMO, used properly, it can help. After all, if it is not good, then why does Twitter use it and why did Google+ decide to generate them automatically for you?

What Hashtags should you use?

That’s the next obvious question. Going crazy and putting the # symbol to every word possible does not work and can even make it look spammy. If you are going to use a “trending” hashtag or any other popular one, juts be sure that your message has actually something to do with the topic, and adds value. I’ve seen a lot of people using it incorrectly, and that normally does not work in your favour. So take that as a hint..

So, how do we find those hashtags that actually matter?

I’ve got two possible routes for you today. Obviously there are other ways, so please do let us know how you find them on the comments section. That would be great”

RiteTag: Social Search Optimization

Stumbled upon this tool some time ago, and can’t really remember where? Anyway, first I want you to know that I am not getting paid for mentioning this tool. I just like it and thought it could be of interest to you.

RiteTag.com, as they say is a social search optimization tool, or tag optimizer. Here’s an excerpt of their info:

Discover the hashtags/tags/categories/topics to associate created content with – all on one page, based on the no. of times the tags (and “topics,” etc.) have been used. Registered users select to see tags, users and content only for the networks they share content for or wish to discover content in. RiteTag streamlines the process of finding the best tags to go with content to be shared, embracing the unique tagging constraints of numerous important content-sharing networks, including Twitter, Youtube, Instagram, Flickr… and many more.

In a nutshell, the tool allows you to discover the best tags to use to ensure that you are actually using those that could generate a greater impact for your message. The tool also allows you to directly tweet from their platform, schedule the post, and even get some stats to see how effective your hashtags are. Here’s an example. I want to tweet a post about SEO. So, it makes sense to find hashtags that are related to that topic. Here’s what I found…

Hashtag Optimizer By RiteTag

As you can see, now I am in a position to reach a much wider audience using those tags. And yes, do combine them. For example, in the example above, I used, #seo #seotips and #business. The tool, for now, is all free. They are in private beta, although they do mention that somewhere along the line, they will be charging for it. At this point it is unclear if it is going to be some sort of “freemium” service. That’s it for RiteTag. More info can be found here.

[note]UPDATE: Mashable.com reported today the #FaceBook finally will support the use of hashtags. Read news here[/note]

20 Twitter Hashtags To Make You An Entrepreneurial Star

If you want to take the shorter route to better make use of Twitter, the infographic below, porvides 20 top hashtags to help you become an entrepreneurial rockstar, lol. This infographic, is courtesy of http://socialcaffeine.com/.

20-twitter-hashtags-for-entrepreneurs

That’s it! Hope that making use of #hashtags can help you extend your reach and generate a bit more of traffic to your site.

What do think about using hashtags?

DiTesco

DiTesco is a Business and Inbound Marketing Consultant, and founder of iBlogzone.com. iBlogzone's main objective is to help startups and small business owners achieve success in their online ventures. | More About Me and my Digital Marketing Services in SP Brazil.

21 thoughts on “How To Use #Hashtags To Extend Your Reach, and a bit more”

  • I have never heard about these tricks , these are a new thing for me . I used to think that Twitter is so much boring place . but after reading this , I found out that I was wrong .

    • Well, time to go and make use of these new found “tricks” on Twitter then 🙂 Let me know how it goes for you.. Also, hashtags do work in G+ too, and quite well actually..

  • Even I used hashtags incorrectly at one point in the past =D If you use them frequently enough, you’ll come to know how to use them properly 🙂

    • I guess, just like anything else, its a matter of “trial and error# or “practice makes perfection”, lol

  • Thanks for sharing some great tools. I’ve seen some people using hashtag primarily for two reasons:

    1. Post something related to the topic. For example, as a Genesis Framework user, I’ve seen many people use #genesiswp hashtag when posting something cool about Genesis. It’s always get to meet new people on Twitter from this hashtag alone.

    2. Event. Some of my friends use this hashtag so people can get updated about the event.

    • Well pointed out Rudd. Hashtags are also used that way and it is quite cool to filter the noise 🙂

  • I like your balanced approach to using hashtags. I stopped using them altogether awhile back, just got out of the habit. But now that I’m trying to grow my audience a bit it is nice to have some guidelines on how to use them tastefully. Thanks for sharing.

  • Great DiTesco,
    You discuss here all tricks of Twitter, how to communicate big ideas in short forms. 🙂
    Thanks for sharing..

  • Hashtags are unneeded with Twitter. Twitter real-time search ignores the # symbol. Hashtagging on Twitter is a waste of time.

    Hashtags on G+ become hotlinks to real time search results on G+.

    • Thanks for your thoughts. So you are saying, it’s OK to use on G+ and not on Twitter?

  • Using hashtags really helped me a lot in spreading my thoughts and ideas. I can describe my idea in one word and even many words. By clicking different words related to my post, it will show everyone what my thought is all about. At the same time, using hashtag is very fun!

  • This is really amazing post I like the way you explain because #tags are useful for the topics to find that are interesting. Thanks for sharing

  • I have had a ;ove-hate relationship with hashtags. Some people swear by them, others see them as a waste of character space. In the past, when I have taught Twitter, I’ve let the users decide for themselves. Searching for subjects doesn’t require a hashtag and I have not seen any increase in followers by using them.

  • Hi Ditesco, hashtags are really useful and who will have time to waste after useless searches; when you can find your actual topic with the help of a hashtag. The twitter hashtags you shared are really good.

  • Since hashtags are like the another form of keywords it seems wise to find that perfect traffic getting hashtag that won’t get you buried in a sea of results but still put your content in a prominent search position.

    One other point of mention is Jimmy Fallon’s late night talk show has a special part where he mentions certain hashtaged tweets and even starts his own hashtags just to see how many will jump on it.

    Thanks for the entrepreneurial hashtag list 😉

  • Who says a television network can’t advertise itself? HGTV ran spots on-air to promote its “Love Home” social media campaign. The network asked fans to share photos on Twitter or Instagram and label them with the hashtags #lovehome and #hgtv. Some lucky fans then got to see their images included later on TV ads and on the company blog.

  • Well, I’m still starting to use my Twitter account even though I already made it a year before and hash-tagging is not really my forte. I am still learning the proper ways on doing this things and it’s very fitting for me to read this most since it has the information I need. I now know the power hashtags which is very crucial for me to learn and understand. Thank you for making this very informative post.

  • After the launch of Facebook HashTags, now all major networks has the feature of hash tags, I think it is very useful to find anything on a particular topic, that’s why twitter become so popular because people can search anything by using hashtags, now Facebook also have the same feature lets see how it will works with Facebook , till now I found its an awesome feature.

  • Though i knew little bit about hashtags and once even tried to hashtag my postings on twitter but most of them were random #hashtag. Your guide had given me more ideas . Thanks for posting this wonderful post on hashtags.

  • Excellent post, please update it, Facebook now is using the Hashtag too!

  • I LOVE the “20 Twitter Hashtags To Make You An Entrepreneurial Star” I would have never thought to use some of these hashtags. I have to print these out and post them on my office wall! Thanks for posting this!

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