Utilize Google Plus and Grow Your Business

Google plus (Google+) is becoming known as one of most important tools for businesses of all spectrum. Although most recognize Google as a popular search engine, many do not realize how influential it can be in helping to bring revenue to a business. From Google Hangouts to communicating with clients, there’s no reason that a business should not be utilizing this quickly growing platform.

Google Plus allows employees who may be located remotely to hold meetings and interact with one another in a Google Hangout; A Google hangout lets you invite a small or large group of people into a virtual conference using a webcam and microphone on devices like a desktop, laptop, smartphone, or tablet. With this, participants can share their voice and stream videos. They’re also able to share what’s on an individual’s screen, collaborate on documents, view presentations, and watch videos. If a team member is unable to attend the “hangout,” they’re able to dial-in the person and invite them with a “+telephone” link. Calls to the United States and Canada are free, while international calling costs are very low. In addition, Google plus allows brands to interact with clients, current customers, and prospective customers in a more personal way.

Google plus is an exceptional tool for businessmen to personally network with clients. According to market research from Trendstream’s Global Web Index, Google plus has surpassed Twitter and YouTube in becoming the world’s second largest social network. On the platform, businesses have the opportunity to connect with others that have similar interests and traits, ultimately helping with new business ventures and ideas; communication leads to the exchange of ideas and opinions – the more businesses talk about a specific topic, the more likely it is for that topic to emerge in a larger scale.

Where else are you able to choose who you market? While sites like http://yellowpagesunited.org give business advice on how to target certain audiences, Google plus makes it easy to share select information with select people. Ultimately, this segmentation allows businesses to connect with the people that matter most.  On another note, because Google plus is utilized by the more tech savvy, it is an ideal place to interact with people who are open to adopt the latest methods in technology, social media, and marketing.

While using sites like Facebook and Twitter to reach out to people can be beneficial, they often take a long time to get the message across. Google plus is an exceptional way to distribute ideas and information quickly and efficiently. Sites like Facebook and Twitter allow one to “friend” or “follow” someone, but on Google plus, you find someone and put them in a “circle.” A “circle” is a more professional and sophisticated way to manage relations with people. Additionally, while Facebook and Twitter are considered to be less professional platforms, Google plus connects users with people from a similar professional circle. While businesses see the importance of having a Facebook, Twitter, and Linkedin page, many are starting to realize that Google plus is the site that does it all.

Image via tools.google.com