Scroogled, SEO Job Description, BuzzBundle, Speedlink 47:2012

Hi everyone! Hope you all had a great week. The buzz of the week goes to Bing’s latest campaign attacking Google, with its shift to pay-for-play search results (or listings?), on Google Shopping. Dubbed “Scroogled“, the site implies that if users want “more honest” results, to try Bing. There has been some mixed feelings about this campaign, which you can read here and here. The latter, Danny Sullivan explains in detail that Bing, may not be telling the whole story properly.

On a different front, Rand of SEOmoz, explains what it really takes to be an SEO professional. SEO is not just about on-page optimization, link building, content marketing and all those other stuff we know. An SEO job goes way further, and his video below covers pretty much what differentiates, good from bad.

Finally, and in case you missed it, Link-Assistant, the makers of renown SEOPowersuite, has recently released a new SMM app, called BuzzBundle. The app allows you to manage multiple personalities (or personas) and social media accounts in one dashboard. Quite cool actually. Have you given it a test drive yet? There is a free working version.

As usual, in no particular order:

Should I incorporate synonyms for important terms into my site?

If two terms are used essentially interchangeably, does Google realize that the terms are interchangeable? Should you be trying to use both terms, or just focus on one term to get the best search engine traffic?