Hi everyone! This week was quite exciting for the SEO industry, with Google releasing its monthly list of algorithm changes and Bing, releasing its all new and better webmaster tools.
Google’s algorithm changes, as usual are intended to improve search quality. Some of the most noteworthy changes include, improvements on “Rich Snippets” and a minor tweak on its Penguin update. There’s really plenty to digest, so if you want to learn more, SearchEngineLand.com provides some insights about these recent changes.
Bing (Microsoft), on the other has been doing some changes of its own and has made a dramatic change in its webmaster tools. There are so many new features that I decided to write up a quick post about it yesterday. In this article, you will see a video from Rand Fishkin of SEOMoz and Duane Forrester of Bing, walking you through the new tools that have been added on its suite. If you liked the former Yahoo site explorer, or want to know about some SEO improvements that you can do on the fly, you would really want to know what Bing has for you. I have to admit that I liked (a lot) the new features. Also, be sure to check out the original post and browse through the comments section. Duane has been actively responding and interacting with the community over there. There might just be some few “hidden” tips you may pick along the way.
Lastly, I am sure that you have heard about the LinkedIn breach recently. Right after that, it was also reported that eHarmony and Last.fm appeared to have been compromised by spammers gaining access to users passwords. Sadly, these type of breaches happen and the best way to protect yourself is by immediately changing your passwords (if you have an account with affected sites), and do remember to make them strong. This article although a bit old, shows you a way to create strong passwords effectively.
As usual, in no particular order:
Content/Online Business Bites
- Since When Are Blogs Not Social Media?
- How Content Curation Can Improve Your Search Rankings
- Why Business Owners Rank Better Than SEOers and 5 Things You Can Learn From Them
- 6 Persuasion Secrets Every Affiliate Marketer Should Know
Search/Marketing
- The Top Secret Method for Marketing Effectively on Reddit
- Official Google Recommendations for building smartphone-optimized websites
- Link Building From Scratch
- How To Get Back on Track After the Penguin Update
Social Web/Other Cool Stuff
- Enhance YouTube Videos with Annotations, Social Engagement, and More (free plugin – amazing)
- 10 Tips to Power Up Your Facebook Page with ShortStack Custom Apps
- ShareThis Unveils New Solutions for Publishers That Bring Social Quality Index to Life
Around the Web [more roundups]
Is Google Analytics data a factor in a page’s ranking?
This video is also a bit old, but the answer remains the same as of today, as confirmed by Matt Cutts this week on SMX. Another SEO myth dispelled.
That’s it! Enjoy and have a great weekend.
Ryan Biddulph
Hi DiTesco,
The searchengineland share places a strong emphasis on freshness. Really good stuff. Google knows what people want, and even though some changes are a bit agitating most edits to the model seem to benefit web users.
Thanks for sharing!
Ryan
I haven’t been over to Bing Webmaster Tools in as long as I can remember. I have an account there, but never do much with it because in the past I didn’t find it very useful. I’ll have to head over there and see what they got cooking in my account. Thanks for the heads up.
Anton Koekemoer
Yet again – Thanks for sharing the links at the end of a post. And yes – Since the recent Leak of LinkedIn password there has been a frenzy on resetting your password. This is not the last time something like this will happen – and one of the best things to do is to regularly change your password and be aware of the news – its one of the first places you will hear about the most recent cyber attacks and privacy trends.
Great links for the SEO survivors! I viewed Friday Whiteboard last week and SEO is getting in my blood gradually! Though taking baby steps in the SEO industry, Rand has been inspiring me since the day I took up SEO as my profession. Thanks for the links and the article enjoyed it!
Chris @ NPI
Hi Francisco,
thanks for sharing.
What do you think about points in one of articles recommended by you “The Top Secret Method for Marketing Effectively on Reddit”?
I didn’t use it before, but I hear about it.
BR, Chris
HI. I do use Redit, but sadly, it is not converting as I would want it to be. I think that it is a very specific community and you do have to work a bit on it to get the exposure you want. Those “top secrets” can help obviously, but I still think that it is a matter of getting the right content, or the right “Title” 🙂
Chris @ NPI
Thanks Francisco, so I’ll wait with trying it 🙂
BR, Chris
Rohit
If you may notice, the changes in Google Algorithms not only affect the spammy blogs but it takes a toll on good blogs as well for no reason.
I think Google should reveal some of their ranking details to webmasters as it will lead to clearing the doubts regarding the Panda and the Penguin updates.