In today’s world, having a competitive advantage in almost everything is a wise move. The internet has given so much for the small business owner that access to what was once exclusive to bigger outlets is no longer the same. Anyone today can enjoy the benefits of having an online business and provide different methods of payments to make it easier for a customer.
Among the various forms of payments available nowadays, credit cards is one of those means that have generated a whole new definition in the business world. To be honest, I can’t think of that many things I can do today without a Credit Card. Take the travel industry for example, they rely heavily on credit cards. Without it, well… things could be quite complicated. It’s important to understand that the credit card issuer in itself is not the most important part, but rather the credit card (or payment) processing service. Good credit card processing can make a great impact to your business, and North American Bancard wins with great credit card processing services.
Some things to think about
If you are selling “something” online, you should know that the easiest way for users to make a purchase is by paying via an electronic means. Providing as much alternative forms of payments helps you to “close” a sale easier than other traditional methods, such as mail order, sending checks via mail, etc. Not to mention all kinds of problems that can arise due to these less modern methods, such as bounce checks and more.
Having a credit card facility doesn’t restrict convenience to customers and it offers convenience to the merchant who can “virtually” stay in business round the clock seven days a week. This is particularly true if you are selling digital products. Due to the increasing number of internet shoppers, many entrepreneurs are developing a preference for credit card payments and your small business too should not be left behind. Online credit card processing services are able to make swift transactions for shoppers with a lot of ease and within the process; your customers will be able to purchase your products hassle free at the click of the button.
Online credit card processing also means that your customers can make transactions from their account from “almost” any location in the world. Aside from the local “cybercafé”, where people can access the internet, you now have the Mobile users, which are increasing daily. As I said before, the internet provided such an easy way to make this possible and you are definitely loosing, or being less competitive, against your competitors if you are not using this method.
All that being said, having a reliable credit card processing service is something that you should be aware of and while North American Bancard is one company to consider, you should, just like anything else, conduct a thorough research and compare all the pros and cons before making a decision. Once your decision is made, it’s likely that you’ll be with them for a long time. Switching providers isn’t recommended because it will consume much time and effort on your behalf. The right choice will build a positive reputation for your provider, and increase your customer satisfaction level as well.
Dennis Edell@ Direct Sales Marketing
Amazingly, this is quite timely. With my e-commerce site being worked on, I’ll be looking into such things.
Stuart
would you say it depends on locality in the world to the providers that are used or not?
mike
Great article. You need to do everything in your power to get the customer to buy while they are looking at your items. That means having a simple means of payment is crucial. Nothing says that your customer will come back if he has to worry about how to pay for his purchase. The other point of course if not only having this service available, but making sure it is someone that is dependable and secure.
Yes I am running a small business and it is nice to have a competitive advantage with good credit card processing. I ask my customers to use their credit card or paypal to pay for the items and they do it with their ease and comfort.
yakrid
The way we conduct business changes everyday. With a good credit card processing service and a merchant account, payment can be accepted anywhere. Transactions are processed online, at a retail site or at a remote location with internet access, such as a trade booth or kiosk. Most services will also let you manually enter information if you sell something away from internet access.
said555
many credit card companies claim they are the best and offer low rates but at the end of the day when it is all said and done, your rate is out rageous and the service stinks. the processing is the key to propre charges and correct billing.
Do some background research on your prospective credit card processing company. Ask people. Call fellow merchants and ask for their feedback. Most of all, try to get in touch with your Better Business Bureau office and get as much information as you can. Thasnk…
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Credit cards revolutionized the way business is done both online and offline. it is however vital that you conduct a background search before choosing a credit card company to avoid getting a raw deal or even lose money in the process.